Ben Raffi

Ben Raffi is the CEO at, a B2B lead generation and sales automation platform. In 2011, he founded ticketing app Universe, and led the growth efforts globally, acquiring 28,000 customers within three years with a team of ten sales reps. Universe was acquired by LiveNation in 2015. He’s also an advisor and Board Member at several high-growth start-ups. Originally from France, he lives in San Francisco.

Company News

Growlabs is now part of AdRoll Group

Two years ago, we started Growlabs with a simple vision: Helping B2B businesses grow faster. We’ve built one of the most powerful revenue engines by combining lead generation and outbound sales automation.  Recently we’ve added even more functionalities with multi-channel campaigns and our Chrome extension. Our goal is to continue building world-class technology to help our clients reach the right buyer at the right time, through the right channels.

Case Study

Case Study: How a Digital Agency Used Growlabs to Increase Sales 20x in 4 months

Founded in 1995 as one of the first digital agencies in the Chicago area, Trekk is a full-service marketing agency with a focus on emerging technology.

In July of 2017, Trekk CEO Laura Bennett received a well-timed email from a Growlabs sales rep and by August 2017, Trekk had started their first outbound campaign using Growlabs. They currently have seven email sequences running simultaneously and continuously A/B test their messaging to optimize as they go.

Since its inception in 1995, any of Trekk’s resources not devoted to their clients have been spent on research and development, which is how they’ve become a leader in their industry when it comes to augmented reality and virtual reality — and also why their own marketing and sales initiatives often come last.

Sales Tips

4 Tips to Retain Top-Performing Sales reps

A solid sales team propels your business forward. That team builds relationships with customers and helps you focus on long-term growth.

It takes time to hire and onboard new sales talent. When you find someone with top-rated sales skills who meshes with your company culture, you want them to stick around.

Turnaround rates often soar in startups, especially for junior sales reps. Instead of constantly having to focus on replacing them, focus on retaining your top sales talent. At Growlabs, we work with some of the fastest-growing sales teams in the world. Here are four tips I've learned about how they retain their best talent.

Sales Tips

How to Hire Amazing Sales Reps

As the most-seen face of your company, your sales team plays a pivotal role in the success of your brand. A startup's success typically relies on making a consistent number of sales, and increasing those sales over time, which is only possible if you have a strong sales team. However, finding the right people for the job can be a challenge, especially if you focus on traditional hiring tactics and competitive channels.

So how do you find these perfect salespeople?

Sales Tips

How to Cold Call in 2018 - New Approach and Tips

Cold calling doesn't work because no one like to be on the receiving end. (and most likely, your sales reps hate it too). Are your sales reps cold calling hundreds of prospects a day without seeing much success? It's time to quit the old-school tactics.

Do you like being cold called? How often do you respond? When was the last time a cold caller got you to actually buy something? There is objective data proving that this tactic is one of the least effective ways your salespeople can spend their time.

Sales Tips

5 Steps to Increase Your Average Deal Size

It's happening everywhere in consumer sales. Have you ever added fries to your lunch order at the suggestion of the cashier, or bought five accessories to complement your new camera or phone because there was a great "limited time offer"? If so, you've experienced the receiving end of a successful upsell. While it's commonplace for products and goods, increasing your average sale size for software and services is a different ball game.  

As an entrepreneur or business owner, increasing average orders is gravy: it allows you to work less, grow your revenue faster, or increase your margins. However, many professionals think that doubling their average sale size is impossible, or so difficult it isn't worth it. So, they spend all their efforts trying to increase the sheer volume of clients

Sales Tips

4 Tips to close sales deals faster

It's true -- the pace of business is accelerating. However, while customers expect their products to be delivered immediately, that doesn't necessarily mean they're any faster at deciding whether to purchase them.

In fact, comparison shopping is easier than it ever has been before, which makes our job as salespeople an uphill battle. That doesn't mean you can't close deals faster -- it just means that your old strategies may not work, and you'll be leaving money on the table if you don't try out some new moves.

Product News

Growlabs now integrates with over 1,000 of your favorite apps

Lead generation and follow up is a time-consuming task for most sales representatives. Knowing who to reach out to, when to reach out to them, and what to say is daunting to those who don’t have the right tool set.

Growlabs is a marketing and sales automation tool to help you identify, engage, and convert leads faster. You can use our lead generation tool to find key decision makers in your target markets, then nurture your newly found leads with highly personalized sales email campaigns and smart inbox filtering. Plus, a beautiful reporting interface makes it easy to optimize your campaigns and stay on top of valuable insights.

Now that Growlabs integrates with 1,000+ web tools via Zapier, you can save even more time and effort on your outreach. 

Sales Tips

B2B Sales Leads: The 32 Best Ways to Generate More Leads

B2B Sales Leads are qualified leads that sales people reach out and sell to. Being able to generate high-quality leads that will convert into clients is difficult. But, if done correctly, it will help your business beat the competition and grow significantly.

Quality is one of the most important criteria. If you simply increase the volume, but do not qualify these leads, then you will only end up spinning your wheels more. However, if you can increase your volume of leads by 20% without decreasing your quality then your business makes 20% more income.

Unfortunately, lead generation is tough. 

Case Study

How Giving Assistant converted 7.2% of their target market using Growlabs

Giving Assistant needed to reach out to non-profit organizations in the US to partner with them and allow shoppers to donate to the organization of their choice. After manually reaching out to several hundred NGOs, they decided it was time to scale things up. They wanted a solution that would allow them to find contacts at the organizations they were targeting and send them customized emails and follow-ups. 

After evaluating a dozen different tools, they selected Growlabs for its advanced lead generation and outbound email automation capabilities.

Sales Tips

13 Tips to Increase Email Response Rate by 320 %

If you have a role in sales, business development, marketing, or PR, chances are that you send a lot of emails. If done well, outbound emails can be extremely effective in acquiring new customers, increasing sales or establishing key partnerships.

In the past seven years, I've analyzed over 10 million emails sent by hundreds of companies I've worked with to understand how to optimize email response rates. Here are tips and tricks that helped increase email response rate by over 320 percent.