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If you want your outbound emails to be effective, they have to connect with the people they’re sent to.
A recent study from MailChimp showed that segmented campaigns get 14.64% more opens and 59.99% more clicks.
The results of a well-segmented campaign are:
- Increased conversion
More personalized messaging customized to each segment and their pain points results in higher engagement and ultimately conversion.
- Bigger deals
Offering the right product to the right type of customers, at the right price increases revenue. Also, it allows you to spend less time on less lucrative markets.
Outbound Email Sequence Tips: 13 Tips to Write the Perfect Email Cadence
- How to think about the perspective you’ll write for
- How to determine the objective of your email
- How to build up enough momentum to persuade the reader to take action
- How to use copywriting and persuasive frameworks in your writing
- Tips for email copywriting in general
- A step-by-step process to put all this into practice
An A/B test is the easiest way to test your messaging and optimize your email sequences to produce better results on future campaigns to similar audiences.
A/B testing is a method to validate that any change to an email in your sequence is improving your open rate or reply rate before you send that sequence out to a larger group of leads.
For true A/B testing, you want to test either the open rate or the reply rate
Okay. Your business is growing at 10-20 percent per year. While this may be extremely impressive for a billion-dollar business like Amazon, this isn't enough for most small businesses. Not even close. Successful, high-growth companies typically have a triple-digit growth rate. So, how can your business grow 200 percent -- or even 500 percent -- next year?
A common problem for young companies is the inability to understand the specific needs of prospective clients and partners. This leads to unfocused go-to-market strategies. Ultimately, many companies are unable to efficiently allocate human and capital resources towards rapid expansion.
The key to achieving explosive growth is to implement a specific market segmentation early.